–
“#VisionaryDreams”, the first streaming show from BMW Switzerland, was watched live by around 6,000 viewers.
Foto: Artworth
Admittedly, at first glance, “Germany’s Next Top Model” and “#VisionaryDreams” – the name of the first streaming show from BMW Switzerland – may not have much in common. Both have a German background, of course. But otherwise a model show on TV and a corporate event on the Internet are two completely different things. The fact that it still makes sense to compare the two formats is due to the claim. After all, BMW wants to break new ground with the interactive event at a time when there are no public fairs in terms of marketing and retaining younger customers. And because the prime time was chosen for the premiere last Thursday, it is obvious to measure this plan against the champion on this terrain: Heidi Klum’s long-term advertising show “Germany’s Next Top Model”, GNTM for short, which is taking place at the same time.
To read this article in full, you need a subscription.
–
–
Related