“The use of the mask, correctly covering the mouth and nose, is still essential for Mendoza to remain open,” they say from the Government of Mendoza.
With the part of the day, in which a dangerous rise in contagion was announced, to the newsrooms and different journalists WhatsApp a video in two different formats, in order to be shared on Instagram’s social networks, both in daily stories and in the feed.
In the small audiovisual, the population is exhorted to always wear masks outside the home, and to wash themselves frequently.
“Now that the temperature drops, your commitment must rise. We continue to trust you,” they say in the campaign; while proposing to use the hashtags #MendozaOpen and #Let’sKeep Watching.