Vacation time: record results for Styrian summer tourism in 2021

Despite company closures by the end of May, the best result ever was achieved in Styria with over 7.4 million overnight stays. Two-thirds of the guests came from Germany, with German holidaymakers forming the second largest group. The most popular tourism region in summer 2021 was the Schladming-Dachstein area.

STYRIA. After the slump in overnight stays in 2020, Styrian tourism can now breathe a sigh of relief. After all, several records were broken in the summer of 2021. Especially the domestic guests contributed, since new record values ​​were reached for both arrivals (almost 1.7 million) and overnight stays (4.9 million). But the total number of overnight stays also indicates the vitality of the Styrian tourism branch, since with 7.4 million overnight stays the previous high from 2019 was exceeded.

This puts Styria in third place in the Austria-wide overnight stay statistics, behind Tyrol and Carinthia.

Styria vacation of a fictitious “normal guest”

If the average behavior of a tourist in Styria is to be reconstructed – based on the statistics of the state of Styria – the following picture emerges: This fictitious “normal guest” is Austrian, because two thirds of all overnight stays are accounted for by domestic tourists. To be more precise, he is from Wienas the Viennese make up the largest group of domestic travelers at 21.7%.

All 11 Styrian adventure regions were able to achieve growth in summer 2021.  The regions Schladming-Dachstein (23.8%) and Thermen- und Vulkanland (17.2%) have the highest proportion of overnight stays

Our “normal guest” spends his four-day vacation (three nights) either in the region Schladming-Dachsteinthe area with the highest total number of overnight stays, or in Thermal and volcanic land, which is at the top for Austrian guests with 1.1 million overnight stays. He also follows the majority in his choice of accommodation, which is why he decided on a business in the upper price range, i.e. on a 5-Sterne-, 4-star superior or 4-star hotel. With 2.3 million overnight stays in the summer half of 2021, this group of companies clearly surpassed all other types of accommodation.

The largest proportion of overnight stays is in accommodation in the high-price segment.

In a time comparison: more overnight stays, moderate occupancy

Overall, the trend can be observed in Styrian summer tourism that the number of establishments and beds After a period of decline since 2015/2016, it has been steadily increasing again. In the area of ​​available beds, a new record was even recorded in the summer of 2021.

Since the summers of 2015 and 2016, the number of establishments and beds has again increased significantly.  With the exception of 2020, the number of overnight stays has been increasing since 2006.

Die overnight stays have also been increasing since the beginning of the millennium, but not with the same intensity that can be observed with the arrivals. Nor does the increase in overnight stays lead to a significant increase in bed occupancywhich with an average of 32 percent in Styria is above the Austrian average, but is definitely in need of improvement, especially in the districts of Deutschlandsberg, Murau and Murtal (all about 20 percent bed occupancy).

Both domestic and foreign guests stay overnight in Austria more often.  However, the development is even more dynamic for foreign tourists.

A long-term view since 1980 also shows that overnight stays by domestic guests are no longer developing so dynamically, while the trend line for foreign tourists is continuously upwards. Overall, however, overnight stays are developing steadily upwards.

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