Arthur Blank, owner of the Atlanta Falcons, and Stephen Cannon, US CEO of Mercedes Benz, seal the deal. The German car manufacturer has secured the naming rights to the new stadium for 27 years. Image: Mercedes-Benz USA
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Aug 25 2015 | 15:22 | from
In the sports-mad US, the deal is a big deal. The new sports facility in the capital of the state of Georgia is one of the most spectacular of its kind and is designed for 65,000 visitors. When signing the contract for taking over the naming rights said Stephen Cannon, US boss of the German car manufacturer, that Atlanta was chosen to underline the special bond with the region. This is emphasized by the unusually long term of the deal: The car manufacturer has secured the naming rights for 27 years until 2042. The construction costs of the stadium are estimated at 1.5 billion US dollars. It is not known how much Mercedes is paying for the naming rights.
The brand will therefore be omnipresent in the stadium. Mercedes-Benz logos are emblazoned on the roof, the facades and the forecourt, as well as on the billboards in and above the stadium. Arthur Blank, owner of the Atlanta Falcons, said the automaker is the perfect partner on all counts.
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