Candy maker Mars gives its six M&Ms characters to promote inclusivity. Some will become less stereotypically feminine and stilettos will be replaced with a lower heel. That writes news agency Associated Press.
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ltoSource: AP
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The company says it will give a modern take on the characters and give them more nuanced personalities. The M&Ms, which come in red, orange, green, yellow, brown and blue, will also come in other shapes and sizes.
One of the changes is that they will be less stereotypically feminine. The new version of the green candies will have sneakers instead of high-heeled bones. The brown M&M will have a slightly lower heel instead of high stiletto heels.
“Our goal is to break down barriers. Imagine a world with less judgment, more connection, and consistent laughter,” reads the company’s website. Mars, which also includes Twix and Snickers, said it wants to emphasize the ampersand or ampersand to show its commitment to bringing people together.
But not everyone is happy with Mars’ new move. Because suddenly the ‘sexy’ heels of the green M&M turn out to be more important than ever. For example, some Twitter users wonder how cutting the heels makes green M&M more inclusive. Others say it goes against the principles of feminism because the green M&M should “be able to wear her shoes if she feels like it because that’s what feminism is about”.
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