Photo: Views of the new iPhone 14 and iPhone 14 Plus shown during Apple’s special event in Cupertino, California, United States of America, Wednesday (7/9/2022). Apple is launching the new iPhone 14 as well as new versions of the Apple Watch, including the Apple Watch SE, a low-cost version of the popular watch that will start at $249. (Photo by Justin Sullivan/Getty Images)
Jakarta, CNBC Indonesia – Apple’s business plummeted in Q1 2023. Its overall revenue fell 5% year over year (YoY) to US$117.2 billion.
Specifically for iPhone sales, revenue fell 8% YoY. The iPhone 14 series is the culprit, because the production of these cellphones was hampered due to Covid-19 in China. In addition, the economic slowdown has also reduced people’s purchasing power.
Responding to this, Apple did not remain silent. The Cupertino manufacturer seems to want to boost sales with a discount strategy. The iPhone 14 series, which was just released about 4 months ago, suddenly lowered prices in several countries, including India and Indonesia.
CNBC Indonesia’s monitoring, Monday (6/2/2023) on the iBox website, prices for several variants of the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max fell to IDR 1 million. Here’s more.
Latest prices for iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max February 2023
iPhone 14
128GB – IDR 14,799,000 (previously IDR 15,999,000)
256GB – IDR 17,999,000 (previously IDR 18,999,000)
512GB – IDR 21,999,000 (previously IDR 22,999,000)
iPhone 14 Plus
128GB – IDR 16,999,000 (previously IDR 17,999,000)
256GB – IDR 19,999,000 (previously IDR 20,999,000)
512GB – IDR 23,999,000 (previously IDR 24,999,000
iPhone 14 Pro
128GB – IDR 19,799,000 (previous price IDR 19,999,000)
256GB – IDR 22,999,000 (fixed price)
512GB – IDR 26,999,000 (fixed price)
1TB – IDR 30,999,000 (fixed price)
iPhone 14 Pro Max
128GB – IDR 21,799,000 (previous price IDR 21,999,000)
256GB – IDR IDR 24,999,000 (fixed price)
512GB – IDR 28,999,000 (fixed price)
1TB – IDR 32,999,000 (fixed price)
(fab/fab)
