Facebook took a turning point on Friday on moderation of content: the social network will ban more types of hate messages in advertisements and plans to add warnings to problematic publications it leaves online.
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The platform will now remove ads that claim that people of certain origins, ethnicities, nationalities, gender or sexual orientation pose a threat to the safety or health of others, said boss Mark Zuckerberg in a speech on his Facebook profile.
The network has been facing increasing pressure for several weeks from civil society, as well as some of its employees, users and customers to better regulate hate content.
