VeChain becomes the first official Layer 1 blockchain partner of the UFC
VeChain gets unprecedented integration with UFC assets
UFC®, the world’s leading mixed martial arts organization, and VeChain, the world’s leading sustainability-focused blockchain foundation, today announced a unique long-term partnership that opens new marketing avenues for both brands.
VeChain becomes the first official Layer 1 blockchain partner of the UFC. This will give the Foundation an unprecedented level of integration with key UFC assets, from live events, including broadcast coverage and in-arena promotion, to original content shared across UFC’s popular digital and social channels. With UFC’s far-reaching global presence, VeChain will have significant brand visibility in an estimated 900 million TV homes in 175 countries receiving UFC broadcasts.
VeChain is a pioneer in real world blockchain applications and has international offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino and the United States. Strong development capabilities combined with professional compliance advice from strategic partners PwC and DNV has resulted in VeChain entering into partnerships with leading companies such as Walmart, Bayer, BMW Group, BYD Auto, LVMH and others.
The public blockchain VeChainThor is unique in that its technologies are already being used commercially at enterprise and government levels. Their technology has the power to radically transform the global economy by vastly improving data transparency and security while enabling unprecedented collaboration with “trustless” data. In addition, VeChainThor finds cross-industry applications in sustainability, carbon management, supply chain and logistics, medical, energy, and others.
BRAND INTEGRATIONS AND PERMISSIONS
As UFC’s first-ever Official Layer 1 Blockchain Partner, VeChain will have one of the deepest integrations with key UFC assets across all sponsors in UFC history. First, VeChain becomes the owner of the official UFC rankings title, UFC Rankings Powered by VeChain. This unique and new integration offers VeChain incredible visibility on the live broadcasts of the biggest UFC events – the Pay-Per-Views – as well as the digital and social channels of the UFC. The integration also provides VeChain with a strong connection with one of the most important components of UFC matchmaking – the fighter rankings.
The prominence of VeChain at the live events of the UFC is reinforced by two additional high-profile activations. VeChain will be featured in the UFC’s world-renowned Octagon® at all 42 UFC events per year and Dana White’s Contender Series with 10 events. VeChain will also be promoted on-site at all UFC events, highlighted by frequent, dynamic branding on the UFC Fight Deck, the new groundbreaking LED deck displays positioned around the Octagon, and the spectacle of the UFC events through exciting Enrich lighting effects, graphics, animations, videos and more.
Additionally, the UFC and VeChain will collaborate on a variety of tailored and original content featuring UFC talent and athletes, which will be shared across UFC’s popular social channels and digital platforms, reaching nearly 200 million followers worldwide.
Among other brand enablements, UFC will also grant VeChain unique access to UFC’s state-of-the-art facilities such as Performance Institute and APEX to develop one-off corporate activities and events, and UFC and VeChain will work together to develop VIP sweepstakes for fans, who compete in the biggest UFC events.
UFC athletes will also benefit as the agreement provides for an annual brand ambassador fund that will provide significant paid marketing opportunities for participating UFC athletes.
VeChain-branded assets will debut this Saturday, June 11 during UFC® 275: TEIXEIRA vs PROCHAZKA at the Singapore Indoor Stadium. The event is the first numbered UFC pay-per-view in Southeast Asia and also features the first UFC championship fights in the region: UFC World Light Heavyweight Champion Glover Teixeira takes on No. 2 Jiri Prochazka and UFC World Flyweight Champion Valentina Shevchenko against number 5 Taila Santos.
About UFC®
The UFC is the world’s leading mixed martial arts (MMA) organization with more than 688 million fans and 198 million social media followers. The organization produces more than 40 live events annually in some of the world’s most prestigious arenas and broadcasts to nearly 900 million TV homes in more than 170 countries. The list of UFC athletes features the best MMA athletes in the world, representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading martial arts streaming services. Owned by global sports and entertainment company Endeavor, the UFC is headquartered in Las Vegas, Nevada. For more information visit UFC.com and follow UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
Information about VeChain
The VeChain Foundation was launched in 2015 as a private consortium network and subsequently developed the public blockchain VeChainThor, an EVM-compatible layer-one smart contract platform that can be adapted to a wide range of real-world requirements. It is currently used in supply chain, sustainability initiatives, carbon emissions management, SDGs, automotive, medical, energy and more.
Photo – https://mma.prnewswire.com/media/1836799/VeChain_Partnership.jpg
Press contact:
UFC,
Chris.Bellitti at [email protected]; VeChain,
[email protected]
Original content by: VeChain, transmitted by news aktuell
Original message: https://www.presseportal.de/pm/131868/5245344
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