Ubisoft is overwhelmed by criticism over NFT »Vortex

Ubisoft developers introduced this week on Tuesday a new platform Quartz, through which players will be able to get the NFT in the form of cosmetics from well-known series and games of the French publisher. The purpose of the whole initiative is to strengthen players’ belief that skins, weapons or pieces of equipment have real value, sell them to interested parties and allow them to dispose of them at their discretion outside the Ubisoft ecosystem. In addition to the press release, Quartz was also presented with a video, which, however, became the target of sharp criticism from players who, rather than other monetization models, call for quality games and the improvement of corporate culture.

However, the level of critical comments, as well as the number of inches pointing downwards, was so massive in a very short period of time that Ubisoft decided to set the video as private and has so far declined to comment on the incident. Although YouTube has only been showing upside-down numbers for several days, various extensions – such as Return YouTube Dislike – can at least have this number displayed again for now. And it must be admitted that looking at the detail of the announcement trailer is not really hilarious – the video has over 150,000 views since Tuesday, but only a thousand people have positively marked it based on the aforementioned metrics, while there are currently over 25,000 negatively. In other words, 96 percent of the total number of reactions are negative, which logically corresponds to the comments.

In almost 3,000 reactions, for example, players suggest that Ubisoft has embarked on a path of evil, that it is offering players something they have never called for, or that it no longer makes sense to buy games from that company. The fact is, however, that Ubisoft is only expanding the existing options, familiar to players such as Team Fortress or Counter-Strike: Global Offensive. If we put aside portals where items from these games can be removed from the Valve ecosystem in an illegitimate way, a cosmetic item has value on the official Steam market, which changes over time, for example, according to the rarity of the item and can be monetized. Of course, unlike the NFT named Digits from the Quartz network, players are not the sole owners of a skin or other cosmetic item, but they can handle it to a limited extent and benefit financially from it.

Players are naturally very sensitive to mentions of not very well-developed projects, such as Prince of Persia, Rainbow Six Extraction or Ghost Recon: Frontline.

In the light of recent events in Ubisoft, according to current and former employees, and especially in view of the games and the chaotic announcements and subsequent denials of these announcements, similar steps appear to be very ill-timed. Naturally, players are very sensitive to mentions of not-so-well-developed projects such as Prince of Persia, Rainbow Six Extraction or Ghost Recon: Frontline, and according to the statements below the mentioned video, they would rather expect repair games in the portfolio and a full focus on developing further sequels, instead of experimenting with payment models.

In any case, the platform is always available in only a few selected regions and runs in a beta version that Ubisoft wants to properly debug before launching it. the rest of the world. Whether it’s a good idea or a blind branch is not easy to predict, but Ubisoft has previously mentioned that he has a deeper interest in blockchain and NFT, which he has been demonstrating for several years. So maybe the people around Yves Guillemot know what they’re doing…


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