Original Title: Two Reasons for Poor Sales of iPhone 12 Mini
After being absent from the 5G mobile phone market for a year, Apple released 4 mobile phones this year. These are the iPhone 12 series that netizens are familiar with, namely: iPhone 12 mini, iPhone 12, iPhone Pro and iPhone 12 Pro Max.
Well-known Apple analyst Guo Mingchi and PCMag chief mobile analyst Sascha Segan’s analysis report pointed out that the iPhone 12 mini is the least popular among the four models. Data from several research institutions shows that the iPhone 12 mini is the worst-selling mobile phone.
Public information shows that the iPhone 12 mini is equipped with a powerful A14 chip, has a 5.4-inch OLED screen, supports 5G, and the official price is 5499 yuan. Compared with the previous generation mobile phone iPhone 11, the screen is upgraded to OLED under the condition of the same price. With the addition of 5G support, the iPhone 12 mini is still very kind.
Another point is that there are very few discounts on iPhone 12 and Pro series phones, while the iPhone 12 mini has a discount of at least 500 yuan on e-commerce platforms, and some platforms offer discounts as high as 900 yuan. Although the price discount is relatively large and it supports 5G, the iPhone 12 mini has become the worst-selling mobile phone. Why?
For consumers, the price of iPhone 12 mini is very competitive, but the small screen and poor battery life make consumers give up the idea of buying. As we all know, the smartphone screen is now basically 6 inches, and the iPhone 12 mini’s screen is only 5.4 inches, which is too small. For users who like to watch short videos and chase dramas, the experience of the 5.4-inch screen is indeed not very friendly.
In addition to the short board of the small screen, battery life should be a major flaw in the iPhone 12 mini. As we all know, the power consumption of 5G mobile phones is relatively large, in order to ensure battery life, the approach of Android phones is to make the battery larger. Take a rough look, mainstream Android 5G flagship phones start with a battery capacity of at least 4200mAh, and the 5G mobile phone released last year has a battery capacity of more than 4500mAh.
In contrast, the battery capacity of the iPhone 12 mini is only 2227mAh, which is only about half of the battery capacity of the Android 5G mobile phone. In addition, the iPhone 12 series are all external basebands, which consume more power. According to some evaluation agencies, if the iPhone 12 mini turns on the 5G mode, it must be recharged at least twice a day for normal use; if it is a heavy game user, it is estimated that the power bank should be plugged in at any time.
In fact, in addition to the two shortcomings of small screen and poor battery life, the signal of the iPhone 12 mini is also very poor. Of course, poor signal is a common problem of Apple mobile phones, but the signal of the iPhone 12 series is very poor. Feedback from many users stated that during the use of the iPhone 12 mini, there are often situations where the signal is full but the Internet cannot be accessed; sometimes there are situations where the signal cannot be searched, and the phone must be restarted to search for the signal.
Objectively speaking, iPhone 12 mini is a qualified product, after all, battery life and signal have a great impact on user experience. Moreover, the small battery capacity cannot be repaired, and the problem of poor signal will not be greatly improved. For this reason, the iPhone 12 mini is the worst-selling one among the four mobile phones.Return to Sohu to see more
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