Twitter loses 49% of its advertising bookings in Europe in one year

Twitter’s ad revenue continues to decline as the company struggles to keep advertisers after its takeover by Tesla owner Elon Musk.

A European-based Twitter analyst on Monday posted a message to Slack warning that “we are seeing a significant drop in bookings“, as reported by the portal Platform.

The employee then shared it Twitter’s ad revenue is down 15% from last year and weekly bookings were down 49% in the Europe, Middle East and Africa (EMEA) region.

The news comes a day after Musk publicly criticized Apple and its CEO, Tim Cook, accusing the company of censorship and saying it has “mostly stopped advertising” on Twitter.

Musk also denounces that Apple has threatened to withdraw the Twitter application from the App Store, its iOS mobile software platform, although he says Tim Cook’s company has not explained why.

By the end of October, Platform he had already reported that analysts found out Already 15.7 million dollars (15.16 million euros) of advertisers were at risk Based in Europe, the Middle East and Africa.

Elon Musk says he will create an “alternative” smartphone if Twitter is banned from Apple’s App Store

“It’s catastrophic,” explained a former Twitter executive.

Half of Twitter’s top 100 advertisers, including Chevrolet, Ford and Chipotle, have stopped advertising on the platform, according to the research center. Media issues.

Musk’s reps did not respond to a request for comment. Business Insider.

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