While Twitter’s advertising revenues grew by + 24% in 2018 and + 14% in 2019, their rate of growth was reduced to + 7% in 2020. They still amount to $ 3.2 billion, i.e. $ 214M more than in 2019. The impact of the crisis is visible with the progression of the 2nd semester which was + 24% including + 31% in Q4 while the 1st semester evolved at -11%, of which -28% in Q2.
At the same time, the evolution of the number of daily users is not weakening and stands at + 27% in 2020, i.e. the strongest rate of increase in recent years. Twitter has 192 million daily users, or + 40M in one year. The dynamic is outside the USA with 155M users, + 34M in one year (+ 28%), or 81% of the total.
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