From January to October this year. TVP Info watched on average by 46.01%. women and 53.99 percent. men. The structure of the audience of stations broken down by gender differs from that of the entire television market in our country. It is characterized by a predominance of female audience – in the analyzed period, all stations were followed on average by 54.14%. women and 45.86 percent. men – results from the One House analysis made available to Wirtualnemedia.pl, prepared on the basis of Nielsen Audience Measurement data.
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TVP Info also had a higher share of male audience than female audience in previous years. In the period from January 1 to October 31, 2020, men accounted for 51.21 percent. (women – 48.79 percent), and in the period from January 1 to October 31, 2019 – 54.02 percent. (women – 45.98%)
60 percent viewers of the station constitute the age group of 65+
Compared to the entire market, TVP Info is characterized by low audience ratings among young viewers. The audience share of each of these stations in the 4-9, 10-11, 13-15, 16-17, 18-19 and 20-24 age groups this year is clearly below 1%. The station also had low interest in the youngest age groups in previous years.
In subsequent age groups, the interest in the Polish TV news station is gradually growing. It is very high in the older age groups.
By far the highest viewership results of TVP Info are recorded in the 65+ group, with an audience of 59.56%. all viewers. For comparison, in the entire market it is 32.20 percent.
High share of rural audience
Smaller disproportions of TVP Info viewership in relation to the entire market are recorded depending on the place of viewers’ residence. However, the station has a noticeable advantage in the audience structure of rural residents, who constitute 44.98 percent. participation of all viewers of the station. This value in the entire market is 37.31 percent.
TVP Info viewers’ income is growing
Taking into account the average monthly net income of a given household per capita (in PLN), it can be seen that TVP Info this year has a relatively similar audience structure to the entire TV market in Poland.
For comparison, in the previous two years, TVP Info was followed by fewer people with high incomes, and more – with low incomes. Average monthly net income of a given household per capita above 5,000 PLN net in the period from January 1 to October 31 was 28.37 percent, a year earlier it was 20.72 percent, and two years earlier – 18.52 percent. On the other hand, in the case of income from PLN 0 to PLN 1,400, this year the result is 8.47%, and in previous years – 11.83%, respectively. and 17.21 percent.
The share of viewers with higher education is growing
TVP Info is still watched most often by people with primary education, but the share of such viewers is falling – from 51.59 percent. audience in 2019 to 49.72 percent. in 2020 and 45.77 percent. in 2021 (in the entire market it is 43.76 percent).
The share of viewers with higher education is clearly growing, who this year constitute 17.27 percent. audience of the station (18.68% of the entire market). A year earlier it was 12.79%, and two years earlier – 11.01%.
68 percent the audience of the station are pensioners
Due to the occupation, TVP Info is most often watched by retirees, who account for 67.55 percent. the audience of the station. For comparison, all TV stations in Poland have an average of 44 percent in the audience structure. retirees.
ADH% (Adhesion) – the percentage share of viewers of a particular group in relation to the size of the reference group, e.g. the share of viewers aged 65+ in relation to all viewers. Thus, this indicator informs about the demographic structure of viewers, and thus describes the attractiveness of the program. Adhesion for several groups adds up to 100 percent. provided that the studied groups are entirely included in the reference group – e.g. women 4+ and men 4+ in relation to the group all 4+.
AFF (Affinity) – index comparing viewership in a selected target group compared to the reference group. The form of the index causes that, for example, when the viewership in both groups is at the same level, the index is 100. The higher AMR in the target group is Affinity above 100. Audience twice as high in the surveyed group is 200, but when the viewership is twice as low – the index is is 50.
TVP Info’s average daily share in the first half of this year. was 3.70 percent.
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