US tariffs Spark Debate Over Chinese retailers in Europe
Trump Administration Imposes Stiff Tariffs on Chinese Goods
The United States has significantly escalated its trade measures against China, implementing 104 percent special tariffs
on Chinese goods. Moreover, the Trump administration has arranged additional tariffs of 90 percent on low-quality goods from China.
These measures are notably aimed at curbing the influx of products from Far East platforms such as Temu and Shein,which have seen considerable growth in the American market.
European Trade Association calls for Action
The tariffs imposed by the U.S. are expected to have a ripple effect on European trade, raising concerns among domestic consumers and businesses. The Trade Association is urging the EU Commission to take immediate action to mitigate potential damage.
We experience one Economic war between the USA and China as well as one Deputy war in Europe. The new US criminal tariffs against China reinforce them Cheapstarity flood from the Far East to Europe clearly. The EU Commission must act promptly. Ago and shein Verhable repeated repeated EU law.The EU’s enforcement instruments have not yet been focused, so we call for one as an immediate measure Temporary blocking of these platforms in Europe to avert damage to the population
Rainer Will, Managing Director of the Trade Association
Mr. Will’s statement highlights the urgency felt by many in the European trade sector. The association is specifically advocating for a temporary block on platforms like Temu and Shein to prevent further market disruption.
The 150-Euro Customs-free Limit: A Point of Contention
A key issue identified by the Trade Association is the 150-euro customs-free limit, which allows goods valued under this amount to be imported without tariffs. This provision is allegedly exploited by Asian online retailers, creating an uneven playing field for domestic businesses. The association is calling for the immediate abolition of this limit.
2024 have already been 4.6 billion packages duty -free to europe delivered. The dumping package avalanche has more than dubbed. Two thirds of these packages are wrongly declared to bypass customs fees and save import sales tax. The damage to the Austrian trade is around 4.5 billion euros.The EU Commission must finally wake up and the Abolish a 150 euro customs free limit immediately. We lack any understanding of why Brussels wants to wait until 2028. The time of waiting must be over!
Will, Trading Spokesman
The sheer volume of duty-free packages entering Europe is staggering, raising questions about enforcement and fair competition. The association argues that the current system is unsustainable and detrimental to Austrian trade.
german Trade Association Files Complaint Against Temu
Echoing concerns raised in Austria, the Trade Association Germany (HDE) has filed a complaint with the Bundeskartellamt (federal Cartel office) against Temu, alleging anti-competitive behavior. The complaint centers on the platform’s treatment of business partners who sell goods through it.
EU Commission’s “Personal Fee” Announcement
More than two months ago, the EU Commission announced a personal fee
for low-cost packages sent directly to European customers from sellers in China and other third countries. however, the industry awaits further details and implementation of this measure.
Trade Association Urges Government Intervention
The Trade Association is appealing to the Austrian federal government to advocate for decisive countermeasures at the EU level and to ensure a level playing field in eCommerce.
Geopolitical Challenges to be Discussed at Commercial Colloquium
these pressing issues will be a central focus at the upcoming Commercial Colloquium and the “Reception of Austrian Trade” in Vienna. High-ranking government officials are expected to attend.
For more data, visit: Reception of the Austrian Trade 2025