Written by La rédaction. Posted in INFOS NATIONALES, VAR
Best Western® Hotels & Resorts France is embarking on coworking with the myWO brand!
The new myWO impetus
Gone are the days when hotels only offered rooms and breakfast. Hotels have been transformed into places of life and have reinvented themselves by offering more open spaces, more conducive to sharing and exchange. Make way for experience, tailor-made services and proximity. Restaurants, bars and wellness areas have been integrated into it. It is now the turn of coworking spaces to enter the scene.
“The launch of myWO embodies our vision of the hotel industry, which goes far beyond a hosting solution. The lifestyle, already well established in our hotels, is reinforced by the reception of our new coworking offer. Our objective is to provide comfort and quality equipment to our coworkers who will be able to settle in our warm spaces ” Olivier Cohn, Managing Director of Best Western® Hotels & Resorts France.
myWO embodies the meeting between the hotel industry and coworking, united by the values of the brand, the sense of hospitality, the quality of services, the well-being of customers and comfort. myWO stands for my WOrking space, my workspace.
The myWO brand offers an alternative to closed offices through tailor-made coworking spaces intended for nomadic workers, who have come to be inspired, to meet new professional contacts, to meet up with colleagues, to brainstorm, to work and to concentrate. In addition to a classic coworking offer, myWO goes further by marketing reserved and isolated spaces for meetings or study days and even offers team building services. A strong brand identity characterized by several constituent elements has been imagined by Zalibari in order to position myWO in Best Western® Hotels & Resorts.
“MyWO evokes work in its friendly, convivial aspect. By its short and fluid form, the brand encourages ease, use and availability ” Sandrine Launay, co-founder of the Zalibari agency.
A cozy place, a Wi-Fi connection and a café, yes but more?
myWO is available in 3 coworking formulas with the possibility of a subscription and offers shared or closed workspaces, all in a warm atmosphere, with suitable furniture as well as dedicated and 100% connected equipment. Since the start of the 2020 school year, myWO has been welcoming coworkers to around ten establishments across France, including Paris, Lyon, Strasbourg and Lille.
The 3 myWO formulas:
myWO Lib ‘is a space located in the lobby, near the reception or the hotel bar. Customers can sit there quietly to work alone or with colleagues, or meet business contacts in a friendly atmosphere. For a few hours or more, the MyWO Lib ‘spaces are accessible free of charge, provided you consume a drink. myWO Lounge is a quiet and secluded space with a cozy atmosphere. Access is chargeable and is by reservation. This formula is accompanied by quality catering services with lunch, gourmet break, or à la carte. myWO Meeting is aimed at business customers and provides dedicated and fully-equipped rooms for organizing seminars and study days.
For reservations, nothing could be simpler! Website www.mywo.fr takes care of the booking schedules and allows customers to choose their day, their schedule, the number of people as well as additional services in advance.
MyWO spaces to be found everywhere in France!
myWO wants to address coworkers everywhere in France, both in large cities and in more peaceful green regions. Initiated in 14 pilot hotels, myWO will expand into other hotels in the Best Western® Hotels & Resorts portfolio in France. Its goal is to have 50 in the short term.
Zoom on 3 myWO:
It is at the gates of Paris, surrounded by the national forest of Meudon that the Best Western Plus Hotel Paris Meudon Ermitage is installed. Just 30 minutes from Paris, this 4-star hotel has a restaurant, a relaxation area and also a 600m² conference center. This green, design and colorful address allows you to cut yourself off from the tumult of the capital in order to work in a calm and cozy environment.
myWO Paris Opera
In the heart of the Parisian golden triangle, the Best Western Plus Hotel Sydney Opéra enjoys an ideal location just a few minutes from the Opéra Garnier and the Madeleine church. This 3-star address will delight nomadic coworkers passing through the capital or Parisians looking for a calm and friendly place to work.
myWO Dijon Quétigny
Next to Dijon, the Best Western Dijon Quétigny is completely new. It welcomes its coworkers in a modern and warm setting and offers them a large myWO lib space. This myWO is designed and pleasantly ventilated. A real living space, it offers a large open and bright space. It is undoubtedly the ideal meeting place for business clients or for working in a soothing environment conducive to concentration.
The myWO list:
MyWO Dijon Quetigny
MyWO Lyon Pont Wilson
MyWO Lyon Bellecour
MyWO Strasbourg Station
MyWO Toulon Port Saint-Louis
MyWO Tours Station
MyWO Paris Opera
The Internet mywo.fr will be available in the coming days.
Copyright : Florian Beaupère_Myphotoagency
Find all the latest news from Best Western® Hotels & Resorts in France on pressroom.bestwestern.fr
About Best Western® Hotels & Resorts:
Best Western® Hotels & Resorts is an independent hotel group headquartered in Phoenix, Arizona. It has nearly 4,700 hotels in more than 100 countries and brings together nearly 300 in France *. Each affiliated hotel meets common quality standards around the world while retaining its own personality and independence. The group is made up of 16 brands that cover all market segments, from economy to luxury: Best Western®, Best Western Plus®, Best Western Premier®, V? B®, GL? by Best Western, Executive Residency by Best Western®, Sadie® Best Western, Aiden® by Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western. Since its recent acquisition of the WorldHotels ™ group, Best Western now owns the WorldHotels ™ Luxury, WorldHotels ™ Elite and WorldHotels ™ Distinctive brands. To complete its portfolio, the group also owns Sure Hotel by Best Western®, Sure Hotel Plus by Best Western® and Sure Hotel Collection by Best Western®. For more than 70 years, Best Western® Hotels & Resorts has listened to and served its travelers. As a cooperative, the group cultivates its unique character and offers strong distribution to its affiliated hotels, accompanied by operational, commercial and marketing support. Its Best Western Rewards® loyalty program is one of the few points-earning programs that never expire and can be redeemed at any hotel in the network.
*These figures are subject to change depending on the development of Best Western® Hotels & Resorts