London City Lionesses Announce Historic Shirt Sponsorship with Togethxr
London City Lionesses have secured a groundbreaking shirt sponsorship deal with Togethxr, marking the first time a female athlete-led brand will sponsor a professional women’s sports team. The partnership will see the club sporting shirts emblazoned with the slogan “Everyone Watches Women’s Sports” beginning in September 2025, as reported by SportsPro.
The Women’s Super League (WSL) club’s new kit aims to amplify the growing visibility of women’s sports. Togethxr,founded by prominent female athletes,is dedicated to elevating female athletes and their stories. This collaboration represents a significant step towards normalizing and celebrating women’s participation in professional sports.
The “Everyone Watches Women’s Sports” campaign is designed to challenge existing perceptions and increase viewership. it underscores the increasing demand for women’s sports content and the growing commercial opportunities within the sector. The sponsorship signifies a shift in the landscape of sports marketing, prioritizing athlete-led initiatives and authentic brand alignment.
This deal comes at a time of unprecedented growth for the WSL. Increased investment, media coverage, and fan engagement are driving the league’s popularity.The Lionesses’ partnership with Togethxr is expected to further contribute to this momentum, attracting new fans and sponsors.
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The rise of women’s sports viewership is a global trend. Factors driving this growth include increased accessibility thru streaming services, greater representation in media, and the exceptional athleticism of female athletes. Sponsorship deals like the one between London City Lionesses and Togethxr are crucial for sustaining this momentum and creating a more equitable sports ecosystem.
Frequently Asked Questions
- What is Togethxr? Togethxr is a female athlete-led brand focused on elevating women’s sports and athletes.
- What does the shirt sponsorship say? The shirts will feature the slogan “Everyone Watches Women’s Sports.”
- When will the new shirts be worn? The shirts will debut in September 2025.
- What league does London City Lionesses play in? London City Lionesses compete in the Women’s Super League (WSL).
- Why is this sponsorship significant? This is the first time a female athlete-led brand has sponsored a professional women’s sports team.
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