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Tobacco: what is snus, banned in France but that young people are snapping up?

Very popular in Sweden, snus is consumed cycle, despite the ban on sale in France. Under the guise of being playful and discreet, the product is highly addictive.

On Snapchat and TikTok, these videos are a hit: we see people with colorful boxes, sometimes associated with famous brands of drinks or sweets. With snus inside, these wet tobacco sachets to slip between the gum and the lip. All tastes are available.

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Strong dependence

Banned in France and so far consumed in restricted circles, this very popular product in Sweden is appealing, especially through social networks, where videos extolling it are multiplying.

In her office where she consults, Dr Closuit “meets almost every week young people who wish to quit snus. This phenomenon is recent. They mainly speak of a” fed up “with this dependence.”, As she says. ‘explains to Novelist. According to her, it is not uncommon for some to consume one to two boxes of 20 sachets of snus per day, or several hundred milligrams of nicotine.

The high doses of nicotine contained in a sachet of snus promote the rapid development of a strong dependence, pushing some consumers to take sachet after sachet, sometimes even at night.

An entry point to tobacco

This creates a very strong and rapid addiction which can encourage the consumption of cigarettes, especially in young people whose brains are still developing, “causing some consumers to have to take sachet after sachet, sometimes even at night.” Most consumers are between the ages of 15 and 35, and males are primarily affected.

On the rise in schools

Prevention workshops on the subject of snus, at the request of school administrators, are offered. These interventions, which take place with an audience aged 12 to 15, are meant to be benevolent, in order to open up dialogue and encourage young people to share their experience.

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