Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
HELSINKI, FINLAND – 2024/10/15 16:16:21 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search information for analytics, personalized advertising, and service progress. The changes aim to provide greater transparency and control over how personal information is used, particularly regarding targeted content and measurement of advertising effectiveness.
These updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s General Data Protection regulation (GDPR) demand increased user consent and data management practices.The changes affect all users of Yahoo services, including those accessing platforms through websites and applications. Users are now presented with options to either except data usage for personalization,reject all such usage,or customize their privacy settings.
Yahoo explains it leverages this data to deliver tailored advertising and content, assess the performance of marketing campaigns, understand audience demographics, and refine its services. Users can decline consent for these additional purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, they can fine-tune their preferences via “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
Users retain the ability to revoke or modify their consent at any time through links found within Yahoo’s privacy and cookie settings, accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are outlined in its privacy policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_8e90d0c1-6d1f-4952-aaaf-8f7f3c1479ac&userType=NON_REG) and cookie policy ([https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_8e90d0c1-6d1f-4952-aaaf-8f7f3c1479ac&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_8e90d0c1-6d1f-4952-aaaf-8f7f3c1
