Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland – november 28, 2025 – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how personal information is collected and used for advertising and content personalization. Teh changes, effective promptly, come as data privacy regulations continue to evolve globally and consumers demand greater agency over their digital footprint.
Yahoo,a component of the Yahoo group,utilizes data – including precise geographic location,IP addresses,and browsing/search history – for analytics,targeted advertising,content recommendations,and service advancement. these practices enable the delivery of customized experiences, measurement of advertising effectiveness, audience research, and ongoing improvements to Yahoo’s platforms. The updated policy clarifies these uses and offers users granular control over their data preferences.
Users now have three primary options: accept all data usage,reject all non-essential data usage,or customize their privacy settings. Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined above. The “Manage privacy settings” option allows individuals to tailor their preferences with greater specificity.
These choices can be modified at any time through links found within Yahoo’s websites and applications. Further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b25b8a75-c906-4998-9584-fe274fe78c3f&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_b25b8a75-c906-4998-9584-fe274fe78c3f&userType=NON_REG].
