Yahoo Updates Data Practices, Offers Users Greater Control Over Personal details
FINLAND – October 13, 2025 – Yahoo is informing users in Finland of updates to it’s data practices, providing new options to manage how their information is used for personalized advertising adn content. The changes,detailed in a recently published notice,come as data privacy regulations continue to evolve and users demand more transparency and control over their digital footprint.
Yahoo, a component of the yahoo group, utilizes data including location information, IP addresses, and browsing history to deliver tailored experiences, measure ad performance, conduct audience research, and refine its services. These practices impact millions of Yahoo users in Finland and across Europe. The update empowers individuals to limit the use of their data for these purposes, reflecting a broader industry trend toward user-centric privacy controls.
Users now have three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings through a dedicated management tool. Selecting “Reject all” will limit personalized advertising and content recommendations. The “Manage privacy settings” option allows granular control over specific data collection and usage preferences.
According to the notice, users can modify their consent or adjust their settings at any time via links found on Yahoo websites and applications. Further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2f74df5a-c423-46bf-b219-879f251b5151&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2f74df5a-c423-46bf-b219-879f251b5151&userType=NON_REG].
