Yahoo Updates Data Practices, Giving Users more Control Over Personal Information
HELSINKI, Finland – December 7, 2025, 06:38:47 EET – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how their information is used for advertising, content personalization, and service development. The changes, detailed in a newly presented consent notice, outline the company’s use of cookies and personal data – including precise location data, IP addresses, and browsing history – for analytics and targeted advertising.
These updates come as data privacy regulations continue to evolve globally, and as consumers increasingly demand greater agency over their personal information. The changes affect all Yahoo users in the European Economic Area and possibly beyond, impacting how they experience Yahoo’s suite of services, including Yahoo Mail, News, and Search. Users now have the option to reject the use of their data for these additional purposes, or to customize their privacy settings.
yahoo explains it utilizes this data to deliver tailored advertising and content, measure the effectiveness of campaigns, analyze audience demographics, and improve its services. The company clarifies that it is indeed part of the larger Yahoo group. Users who do not consent to these expanded data uses can select “Reject all.” Alternatively,they can choose “Manage privacy settings” to granularly control their preferences.
The consent notice also directs users to Yahoo’s privacy policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_02efe301-d225-4743-8ae3-5ff990b4762d&userType=NON_REG) and cookie policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_02efe301-d225-4743-8ae3-5ff990b4762d&userType=NON_REG) for further details. Users can also modify or withdraw their consent at any time through links found within Yahoo’s
