Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland – November 10, 2025, 17:34:21 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes cookies and personal data – including precise geolocation and IP addresses – for analytics, personalized advertising, and service advancement. The changes aim to provide greater openness and user control over how information is collected and used.
These updates come as data privacy regulations continue to evolve globally, and as consumers increasingly demand more agency over their digital footprint. The revised practices affect all Yahoo users in the European Economic Area and beyond, impacting how targeted content is delivered and how the effectiveness of advertising campaigns is measured.Users are now presented with options to manage their data preferences, potentially altering their online experience and the advertising they encounter.
According to a notice displayed to users, Yahoo and its partners leverage data such as browsing and search history alongside IP addresses to tailor advertising and content. This data is also used to assess the performance of advertising and to conduct audience research, ultimately informing the development of new services.
Users have three primary options: accept all data usage,reject all non-essential data usage,or customize their privacy settings. Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined by Yahoo.
individuals can modify their consent or adjust their preferences at any time through links found on Yahoo websites and applications. Further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_207b3791-e52f-4dbd-81cb-eb4308b7de62&userType=NON_REG) and Cookie Policy ([https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_207b3791-e52f-4dbd-81cb-eb4308b7de62&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_207b3791-e52f-4dbd-81cb-eb4308b7de62&
