SEGA Acknowledges “Definitive Edition” Strategy impacts Sales, Pledges Review of Approach
TOKYO – SEGA has publicly admitted its strategy of releasing “definitive editions” of games is negatively impacting sales, and the company is now reviewing its approach to post-launch content. The admission comes amid criticism from players who feel compelled to repeatedly purchase the same game for incremental improvements.
The issue isn’t unique to SEGA. Other developers have adopted alternative strategies. Game Freak, the developer of Pokémon, abandoned its traditional third-edition model with the eighth generation, replacing them with expansion Passes for Pokémon Sword and Shield. This followed criticism of previous “definitive” versions, ultra Sun and Ultra Moon, which were perceived as offering limited changes. Game Freak continued this model with Scarlet and Purple and Legends: ZA, offering downloadable content instead of full re-releases, and at a lower price point.
CD Projekt Red took a diffrent route with The Witcher 3, releasing free next-generation graphic improvements and later a Complete Edition at a reduced price. FromSoftware has focused on ample, paid DLC for titles like Dark Souls III and Elden Ring, providing importent new content without requiring players to repurchase the base game.
SEGA has pledged to review its strategies, improve communication with fans, and strengthen marketing for future releases. Though, the company has not yet confirmed whether it will abandon its “definitive edition” policy.
The company acknowledged flaws in its communication, stating it has struggled to effectively convey the value of its games. This self-criticism is unusual within the gaming industry, and signals a willingness to find a solution that benefits both players and the company’s financial performance.
