QRU and La Banderita announce Two-year Extension of Sponsorship Deal
BRISBANE, QLD – The Queensland Rugby Union (QRU) and La Banderita, the Australian tortilla brand, have today announced a two-year extension of their partnership, continuing a relationship built on shared values and a growing presence in the Queensland market.
The extended agreement will see La Banderita remain a key sponsor of the QRU, with continued visibility at Suncorp Stadium and engagement with players and fans. la Banderita’s national retail footprint has expanded significantly in recent years, now reaching over 850 retailers across Australia, including major chains like Woolworths and Costco, and also autonomous grocers such as IGA and Harris Farm. Queensland is identified as one of La Banderita’s strongest markets, and the company aims to further build its presence in the state through the partnership.
“We greatly value our relationship with stu, Caitlin Kent and the whole la Banderita team and we are looking forward to the next two years with La Banderita,” said Pete Fairbairn, QRU Head of Commercial and Consumer. “The authentic quality that is their trademark fits very well with our own values, and our tortilla-loving playing group will be especially delighted with this news.”
La banderita has actively engaged with fans through initiatives like distributing branded mini rugby balls at Reds games, a practice noted by La Banderita representative Richardson, who regularly receives photos and thank-you messages related to the player interactions. The company has also broadened its appeal beyond customary Mexican cuisine, collaborating with TV chef Justine Schofield on over 100 recipes, including adaptations of Australian favorites like a la banderita Sausage Roll. These recipes are available on the La Banderita website at www.labanderita.tv.
richardson added, “Justine has been a great ambassador for us.” The partnership extension underscores La banderita’s commitment to the Queensland community and its continued investment in australian rugby.
