Mips Safety Technology Redefines Urban Cycling Protection in Paris
PARIS, FRANCE – November 9, 2025 – A new wave of bicycle safety is rolling into paris as Mips, a global leader in helmet safety technology, expands its impact on urban cycling. The company’s innovative system, designed to reduce rotational forces to the brain in the event of a crash, is now integrated into over 1,000 helmet models worldwide, with more than 150 helmet manufacturers currently partnering with Mips. A helmet incorporating Mips technology is available to consumers at a recommended retail price of €175.
This growth arrives as Paris continues to invest heavily in cycling infrastructure, aiming to become a more bike-friendly city. With increasing numbers of residents and visitors choosing bicycles for daily commutes and leisure, the need for advanced safety measures has never been greater. Mips technology offers an additional layer of protection, potentially mitigating the severity of head injuries-a critical concern for cyclists navigating busy urban environments.
Founded on over 25 years of research and development conducted in collaboration with the royal Institute of Technology and Karolinska Institute, both located in Stockholm, Sweden, Mips operates on a “brand ingredient” business model, licensing its technology to helmet brands globally.The company, which employs 86 individuals across research & development, sales, marketing, and administration, maintains its headquarters and product testing centre in Stockholm.
Mips’ system addresses the complex forces experienced during oblique impacts,a common scenario in cycling accidents. by allowing a slight relative movement between the helmet and the head, Mips aims to reduce the rotational forces transmitted to the brain. The company’s stock is listed on Nasdaq Stockholm, reflecting its growing influence and investor confidence in the future of helmet safety.
For further information, visit: https://www.mipsprotection.com
