mastercard Becomes Official Partner of London City Lionesses in Multi-Year Deal
LONDON – London City Lionesses have secured a multi-year partnership with mastercard, bolstering the Women’s Super league club’s ambitions for growth and impact. The financial terms of the deal were not disclosed.
The partnership marks a important investment in women’s football from Mastercard, building on the company’s 25-year history of supporting the women’s game, including a sponsorship of OL Lyonnes. For London City Lionesses, the collaboration provides crucial resources to elevate the club’s profile, expand its fanbase, and further its commitment to developing female athletes. This alliance arrives at a pivotal moment for the WSL, which is experiencing increasing viewership, investment, and professionalization.
“Mastercard has been championing women’s sport for 25 years, and we’ve witnessed first-hand its meteoric rise,” said Charlie Carrington, Senior Vice President, Marketing and Communications, UK and Ireland, Mastercard. “We’re thrilled to stand alongside london City Lionesses and their mission to reimagine what’s possible for women’s football. This is more than a sponsorship; it’s a shared commitment to creating Priceless Experiences for fans, athletes and communities whilst paving the way for the next generation.”
Michele Kang, Owner of London City Lionesses, echoed this sentiment, stating, “Partnering with Mastercard reflects our ambition to drive progress in women’s football. mastercard’s dedication to sport over a long period of time, including their sponsorship of OL Lyonnes, matches our vision to build a global community. Most importantly, this partnership allows us to uplift female athletes, grow the fanbase, and shape the future of women’s football.”
The partnership will focus on creating enhanced experiences for fans and athletes, and supporting initiatives aimed at growing the sport at the grassroots level.
