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Tips for successfully digitizing your point of sale

Published on 25 February 2021

The digital transformation of companies has been one of the challenges of recent months marked by an unprecedented health crisis. Shops have had to reorganize, transform digitally to limit losses and attract new customers. Digital is more than ever an opportunity, especially for SMEs. If you are considering making a digital transformation for your business, the following tips will certainly help you see things more clearly.

Combine its human resources with its digital resources

Adapting to digital does not mean leaving people behind. Digitizing your store involves a strategic combination of the digital and human resources available. For example, you can equip your point of sale with connected screens, or simply tablets that will support your salespeople and other employees in managing customer data, stocks and also purchasing history.

Example: a customer asks a seller about the availability of a product or one of its variations. By having direct access to the stock from their tablet, the salesperson can respond precisely to the customer and even order the product immediately, if necessary.

Choose the right tools for your point of sale

Digitization is also about improving the user experience when they visit the point of sale. However, it is not enough to have an iPad and supports iPad to change the game. The needs of your salespeople and customers must be carefully assessed if you want to achieve good results.

Companies specializing in the digital transformation of points of sale will be able to guide you if you do not know where to start. This is notably the case of Digital Store, which offers a wide range of terminals, kiosks, supports and wall arms adapted to all digitization needs at peak sales, but also on one-off events. These professionals adapt to all sectors of activity: commerce, catering, transport, education, etc.

The Digital Store teams are able to quickly find models of kiosks and other digitalization media suitable for different spaces. They are able to advise you and inform you about customization and compatibility and these supports with your tablets and other touch screens.

Don’t neglect mobility

In the absence of terminals, you can also set up a system allowing the customer to obtain information on such and such a product, as he would do on his computer at home, but with the possibility of handling the product and of using it. appropriate.

Indeed, you could use QR Codes allowing customers to access presentation videos, verified reviews or simply more detailed specifications, all from their smartphone.

What about security in all of this?

Who says digitization also says security. That of the customer first: these days, we recommend that you think of a system to optimize screen cleaning. There is also the protection of your connected items.

Indeed, your tablets and other screens made available to the public can attract envy, even more when it comes to high-end tools. So remember to equip yourself with anti-theft devices to secure your iPad terminals. Here again, the expertise of professionals such as Digital Store is welcome. Various solutions such as key, screw or cable security are available.

Digital is clearly an advantage for so-called traditional points of sale, but to fully understand the upheavals that it is likely to cause in your business, we recommend that you surround yourself with professionals.

Sponsored content written in partnership with The Digital Store

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