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Tinder Users ‘Meet’ in Animal Crossing Game Kala Corona

Jakarta, CNN Indonesia

Game Animal Crossing is an alternative for matchmaking application users Tinder to ‘meet’ amidst the existence of self-quarantine policies and social restrictions due to the corona virus pandemic (Covid-19).

“At its peak, the number of swipes between users in Indonesia during the period at home also increased by 29 percent. Since most places were closed, many users on Tinder turned to ‘Animal Crossing’ to ‘meet’,” wrote Tinder, quoting. Among, Sunday (9/8).

Tinder continued that at the start of the self-quarantine there was a fivefold increase in the mention of the game ‘Animal Crossing’ in user bio. The number of generation Z users who say ‘Animal Crossing’ is twice as many as the millennial generation.


Meanwhile, globally, April 5 is the culmination of Tinder user ‘nagging’. As of this date, Tinder users were detected sending an average of 52 percent more messages compared to when the new lockdown started in early March 2020.

In Indonesia, the nagging of Tinder users peaked on April 12, 2020. On that day, Tinder users were very active in sending messages, resulting in an increase in message sending by an average of 61 percent more than when they were at home which just started in March.

In addition, the sending of messages that occurred was mostly carried out by Generation Z with an average of 64 percent more than users over 26 years of age.

As for the topic itself, the word “mask ‘is one of the most popular on Tinder, following” toilet paper “and” hand sanitizer. “The peak of the inclusion of these two in the bio occurred at the end of March.

Meanwhile, Tinder has recently launched two new ways to increase user profiles for matches.

First is “Prompts”, a new application feature that allows other users to answer questions or to complete a sentence or to be included in a profile.

Then there is “Interest”, a feature that will be launched in Indonesia in the near future, which can make it easier for users to fill out their profiles and find out more about their profile matches.

(between / DAL)

[Gambas:Video CNN]

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