TikTok: The Platform propelling Small Businesses Forward
Bucharest — May 9, 2024 — TikTok is revolutionizing how small businesses reach customers. A majority of European users have discovered a business on the platform, with over a third of those users making a purchase as a result. discover the power of short-form video to propel engagement and expand customer reach on TikTok, as outlined in this expert analysis.
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Key Takeaways:
TikTok’s Impact: Most European users have discovered a small business on TikTok, and 35% have made a purchase as an inevitable result.
Tips for Small Businesses: Small businesses getting started on TikTok should keep videos short,share educational content,display authenticity,embrace humorous trends,and enhance videos with effective music and captions.
The Power of Short-Form Videos:
TikTok is about engagement through short-form videos.
Short-form videos are generally more authentic.
Users spend an average of 34 hours per month on TikTok. The UK leads with nearly 50 hours per month per user, followed by the US at 45 hours.
Short-form videos allow you to connect with viewers almost instantly, boosting engagement and making your brand more memorable.
TikTok offers an exceptional opportunity to expand your reach. 77% of European (including UK) users say they’ve discovered small or medium-sized businesses on the platform before seeing them elsewhere. 35% of those who discover a small business through their ‘For You’ page go on to make a purchase.
7 Tips for Creating Impactful TikTok Content:
- Keep it short and concise: Aim for videos under 40 seconds.
- Share educational videos: Build trust and position your brand as an expert.
- Be authentic: Find a unique angle that reflects your brand values and personality.
- Embrace humour and stay trend-savvy: Select trends that align with your brand personality.
- Use music and captions to boost engagement: Use relevant music and add captions for accessibility.
- Show behind-the-scenes moments: Build trust and relatability.
- End with a clear and compelling call to action: Guide viewers toward the next step.
Why TikTok is a Game-Changer for Small Businesses:
real-life example: Emily Jacks, founder of Oddjollies.
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