In October, cosmetics manufacturer SIA “HA Brieger” will start exporting “Amber” cosmetics to Russia, the company’s representatives said.
In the new export market, the manufacturer will initially offer six product categories, including lip balms, hand creams, shower gels, liquid soaps, body creams and oral care products. It is planned that “Amber” cosmetics will be on sale in Russia from the end of October, and further deliveries to Russia will be made every month, ensuring a gradual increase in sales.
In order to start marketing the products on the Russian market, HA Brieger had to undergo a special certification process, which assesses a number of product parameters – microbiological tests and compliance with the product safety criteria set in Russia.
“Amber” cosmetic products will be available in Russia’s largest online stores “ozon” and “Wildberries” in the near future, but when the certification process is fully completed, the products will also reach the largest Russian retail chains. The management of HA Brieger predicts that further deliveries could even be doubled after the planned cooperation.
Anastasia Udalova, the head of HA Brieger, points out that historically “Amber” products have been highly respected in Russia, which is confirmed by the high demand and response even today. HA Brieger’s products are currently entering the Russian market in a renewed and improved form, so HA Brieger has set itself the task not only to regain the trust of former customers, but also to attract a new audience.
Since the end of May 2021, “Dzintars” has been available for sale in Estonian and Lithuanian online stores, and since October also in sales outlets. In June, the products also became available in more than 500 different outlets in Georgia. It is planned to develop the idea of exporting products to Great Britain, Finland, Uzbekistan and other countries in the near future.
Since the resumption of production in early 2021, the company has renewed and developed a total of 34 products in eight different lines.
So far, the sales volume of “Dzintara” products has reached almost a million euros, but “Dzintara” online store has been visited by 180,000 unique visitors.
In 2020, “HA Brieger” worked with a turnover of 5580 euros and earned a profit of 772 euros, according to “Firmas.lv” information.
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