The city of New York, USA, bet on waking up, returning to the ring, recovering his movement and inserting himself into the horizon of the tourism, like the star that was until the outbreak of the pandemic of coronavirus in early 2020.
At least this is the image they gave from NYC & Company, the official destination marketing organization and the New York City Convention and Visitors Bureau, when presenting “NYC Reawakens”, an initiative to talk about the reopening and return of the city.
As part of this, NYC & Company President and CEO Fred Dixon joined Mayor Bill de Blasio and Chef Daniel Boulud to announce a marketing campaign -of the largest in the history of the city- of US $ 30 million.
The goal is the tourism recovery and will launch in June.
In 2019, New York received almost 67 million visitors. Photo Jen Davis / NYC & Company
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Optimistic projections
This announcement is made in a context in which NYC & Company projects that New York City will receive 36.4 million visitors in 2021.
This figure implies a recovery of just over 50 percent of the 2019 record 66.6 million visitors. And it would be a great advance compared to 2020, when it added 22.3 million.
“As the ship turns to tourism recovery, we are pleased to present“ NYC Reawakens ”as a call to action to encourage visitors and meeting delegates to plan and visit all five boroughs this year and experience the unparalleled energy, excitement and dynamism of the city, “said Fred Dixon as head of the advocacy body.
“With a cultural calendar Packed with world-class hotels, a new outdoor dining scene and much more, visitors can experience the best of everything right here in New York City. We are very grateful to partner with Mayor de Blasio to launch this unprecedented marketing campaign later this spring to attract visitors to the largest city in the world, ”he added.
The projections are optimistic not just for 2021. In 2024, the city is expected to surpass its record with 69.3 million visitors.
Inspire and add
In search of visitors, currently New York launched the initiative “Wish You Were Here in NYC”, which proposes New Yorkers to inspire their friends and family to visit the city, with a personalized invitation sent by e-mail through nycgo.com.
“I wish you were here”: New Yorkers invite family and friends to visit them in the city. Photo Victor Llorente / NYC & Company
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“New York is always a leader, and this investment to reignite the city’s tourism economy indicates a deep commitment to the importance of making up trips and the millions of jobs it supports, ”said Roger Dow, president and CEO of the Travel Association of America.
And to reinforce the commitment, some key dates have already been announced on the New York events calendar. One of them, the NYC Summer Restaurant Week, which will run from July 20 to August 15.
The new developments and openings planned for this year including hotels, restaurants, attractions, meeting venues and more.
