Home » News » Thionville. The fog hangs over the arrival of the Russian hard discount store Mere

Thionville. The fog hangs over the arrival of the Russian hard discount store Mere

Last year, the announcement of the arrival of the Mere brand in France was relayed by all the French press. A wind from Russia then blew over the Great East, in Thionville in particular, a city chosen by the Svetofor group in Moselle, with the promise made to consumers of unbeatable prices in the stalls summarily lined up. Better than its hard discounter competitors already positioned in the tricolor territory.

This blizzard expected for the month of October, then January, did not finally arrive. No activity on the former Leader Price site, Ferronnier loop. On the other hand, behind the scenes, speculations circulate on the protagonists of the file.

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No establishment in the Vosges

When contacted, the real estate agent who acted as an intermediary on behalf of the prospects confirms that “the three leases [à Thionville, Sainte-Marguerite (88) et Pont-Sainte-Marie (10) N.D.L.R.] have indeed been signed in 2021”.

The professional responsible for settling administrative matters claims not to have been compensated for his office by the representatives in France who have an address in Paris, Tour Montparnasse, but no office telephone to reach them. “They are not correct, the company is not serious,” he asserts, bitterly, hinting more.

One thing is certain, Mere will not establish itself in Sainte-Marguerite, in the Vosges. Local elected officials received a call at the beginning of the year confirming that the brand was withdrawing from the project. In Thionville, it is the “status quo” confirms the trade assistant. For the time being, the conquest of the Western European market therefore remains limited to the French borders.

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