Christmas 2020 is different. What remains unchanged are the traditions, the emotions and the elaborate campaigns by brands and retailers who get in the mood for the contemplative time. In our second part we show the most beautiful clips and promotions of the companies.
The supermarket chain Kaufland puts Christmas feasting in hers Christmas campaign, which launched on November 12th, came into focus. The whole family dances through the house to the Christmas classic “It’s the most wonderful time of the year”. Grandma swings through the hallway on an oversized Christmas tree ball and a gingerbread man who has come to life performs his tap dance, so that the clip looks like a little Christmas musical. The 360-degree campaign is shown on TV, in the branch, on posters and digitally.
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