Keeping up with the latest consumer trends is essential for any content creator and, of course, music artist. Do you want to know what YouTube users have done lately on the platform? Keep reading!
As an artist, you are also a creator of multimedia content, so it pays to pay attention to the trends that are currently succeeding. YouTube has just published its latest Report of Culture and Trends which summarizes some of the changes currently being seen on the platform. This report focuses primarily on the Gen Z viewers and creators and in the “rise of personally relevant pop culture.” YouTube said it conducted surveys on more than 10 countries and analyzed hundreds of trends to find what’s hot in pop culture today.
Let’s start!
YouTube first “found that digital culture is now focused on personally relevant content. In fact, 65% of Gen Z (18-24 year olds) agree that content that is personally relevant to them is more important than the content that a lot of other people are talking about.
Interestingly, the individual viral videos are every time Less important for trends in a world where audiences and creators prioritize content that matters directly to them and their lives.
On the other hand, it has been detected three new types of creativity:
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community creativity, where communities take niche passions and turn them into broader, shared experiences. This means that fashion is assumed to be fashion, without currently existing more minority markets. If you are in fashion, you are in fashion.
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multiform creativity, in which more and more creators publish aa greater variety of content. With the rise of short-form video, creators can take advantage of the latest trends while maximizing the engagement and monetization of their long-form clips. Any trend is likely to be accepted as soon as possible, which facilitates spontaneity and shortens time between the fans themselves and the content creator, who seeks to adapt to trends as much as possible.
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The responsive creativity focuses on formats “emotional needs” such as “comfort makers,” vibe content, and ASMR. In fact, 83% of Gen Z have used YouTube to watch content that helps them relax. So maybe it’s a good time to change gender, don’t you think? Maybe betting on chill out is not such a bad idea…
In the report provided by the platform itself we can see other trends, such as:
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61% of Gen Z describe themselves as a big or super fan of something or someone. Who let the fan phenomenon was no longer so fashionable?
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63% of Gen Z follows one or more meme accounts. Because sometimes a touch of humor is necessary, so take note!
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83% of Gen Z watch some kind of relaxing content that helps them unwind. The said. Reggaeton is in fashion, yes. But if it’s not your thing, maybe you have the last shot left to go to chill.
The big conclusion? You may already be doing this, but if not, you should repurpose your long content into shorter clips that can be played on other social platforms. You know, what was already done with TikTok and Instagram Reels. Short clips have been shown to increase engagement over the long-form version. So, take note of all these trends and incorporate them into your digital strategy on YouTube.
You can read the full report here
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