JAKARTA, KOMPAS.com – Even though the corona virus or Covid-19 pandemic occurred in 2020, it did not reduce people’s interest in shopping for household goods.
One of the household goods retail companies, PT Ace Hardware Indonesia Tbk, has become one of the outlets for household needs chosen by the community for shopping.
Then what items are being hunted by the public at Ace Hardware throughout 2020?
The following is the answer from the General Marketing Manager of PT ACE Hardware Indonesia, Yoelius Saputra when confirmed Kompas.com.
“If you are asked what products are most sought after by the public in 2020, it is precisely products related to this pandemic,” Yoelius opened an online press conference for ACE Indonesia 25 Years Anniversary, Wednesday (4/11/2020).
Yoelius explained that the product category cleaning (cleaner), cleanse (cleanliness), fit (fitness) and health (health) is so sought after by the public in 2020.
According to Yoelius, purchases of a variety of sports products and cleaners for home use have increased. In addition, air purification products are also being hunted by people who are worried about the corona virus.
Furthermore, various products that support daily household activities, such as cooking utensils and gardening, are also very attractive to the public this year.
“Actually, it is difficult to determine which one is the best-seller specifically, but the products mentioned earlier are what people are looking for,” added Nana Puspa Dewi, Marketing Director of Kawan Lama Group.