Jakarta –
The implementation of the Emergency Community Activity Restriction (PPKM), which is now in effect until August 2, 2021 in the Java-Bali region, encourages people to do more activities from home. In meeting their daily needs, people rely on online shopping.
“During the first three weeks of the Emergency PPKM period, the Health, Food and Beverage, and Household categories were the three categories at Tokopedia with the most significant sales spikes,” said External Communications Senior Lead. Tokopedia, Ekhel Chandra Wijaya, in a written statement, Tuesday (27/7/2021).
Following are the details of the three categories with the fastest sales spikes at Tokopedia during the Emergency PPKM period.
1. Health
Health products are the most sought after category. During the first three weeks of implementing Emergency PPKM, users Tokopedia many search for items in this category, such as oximeters, vitamins, and masks.
“People can visit ‘Tokopedia Cares for Health’ to get selected health products that have been curated with a range of other conveniences, including discounts of up to 90%,” explained Ekhel.
2. Food and Beverage
Another category that experienced a surge in sales during the Emergency PPKM period was Food and Beverages. Coffee products, food packages and parcels, as well as spices and food ingredients are some of the products in the Food and Beverage category at Tokopedia that are most sought after by the public.
User Tokopedia You can also find a variety of food and beverage choices from business activists, especially local SMEs for food and beverages, through ‘Tokopedia NYAM!’.
3. Household
Households became the last category with the fastest sales during the Emergency PPKM period. This is because public awareness of health protection at home continues to increase.
This can be seen from the disinfectant liquid which is increasingly being hunted by the public. Starting from small bottles that are easy to carry around to refill disinfectant liquids in large packages.
“On the other hand, in the household category, the most popular products include towels, sleeping pillows, and disinfectant fluids,” said Ekhel.
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