Microsoft brilliantly transformed a meme into an advertising campaign. The first Xbox Series X refrigerators went to the hands of influencers.
–
Immediately after the presentation of the next-generation console from Microsoft, countless memes appeared on the web. The shape of the new Xbox X Series turned out to be so unique that the device was compared to air purifiers, audio columns, flower pots or even a refrigerator. Now the latter has become a fact.
–
First, Snoop Dogg’s recording was posted to the network, but after a while he deleted it. However, nothing is lost in the network. In the short video we can see a refrigerator resembling the Xbox Series X and filled inside with various gifts for the rapper, including a console-shaped cake or golden “shackles” with the Xbox logo.
–
Another person who came to the refrigerator is Youtuber iJustine. She is a fairly well-known technology enthusiast with 6.69 million subscribers on her channel. Unlike Snoop’s case, the refrigerator came directly to her home, where the entire unboxing process was also recorded. Interesting gadget. The interior plays music known from the Xbox interface, and the internal lighting emanates a characteristic green color.
–
–
Great advertisement and great idea, but it is possible that we will see something more. Note that in the footage uploaded by Snoop Dogg, the entire environment is filled with a green screen, suggesting that the Xbox Series X refrigerator is located in a recording studio. Perhaps this is part of a larger advertising campaign.
–
–
