The sports brand Decathlon has removed its ads from the channel television CNews, object of criticism for his divisive debates and the interventions of Eric Zemmour, which caused many reactions on social networks on Saturday.
According to the French branch of Sleeping Giants, a citizen collective born in the United States which fights against the financing of hate speech, Decathlon had decided, Thursday, November 19, to withdraw its advertisements because “the deleterious orientation of CNews can no longer be ignored “.
Questioned by Internet users on this subject, the sign confirmed on Friday on Twitter to have withdrawn its advertisements for “this end of the year” without explicitly revealing the reason.
Décathlon and CNews could not be reached immediately.
A keyword: #BoycottDecathlon
The company’s decision on Saturday angered some politicians from the right wing of the Republicans and the National Rally, some of whom called for a “boycott” of Decathlon.
“We will therefore do without their lessons as small political activists … and their products,” said Nicolas Bay, MEP and member of the management of RN.
The #BoycottDecathlon keyword was trending high on Twitter on Saturday.
Countered by: #MerciDecathlon
On the contrary, several Internet users have welcomed Decathlon’s approach. A. Heiligenstein, who presents himself as an environmental activist and feminist, mocked the “Twitter fanatics who land with #BoycottDecathlon by doing high performance sport for 20 years and having athletic friends”, adding his own keyword: #ThanksDecathlon.
At the end of September, Eric Zemmour, pillar of the CNews channel, had affirmed in “Facing the news” that “all” migrant minors were “thieves”, “murderers” and “rapists”.
Several complaints were filed against the polemicist for his statements and the Paris prosecutor’s office decided on October 1 to open an investigation against him, in particular for “incitement to racial hatred”.
In February 2019, the French sports brand had given up on marketing a sports “hijab” in France after a lively controversy within the political sphere over this “head cover” intended for running.