Just ten years ago, the two cars of Team ORECA-Matmut carried the Facebook accent, with the “Like” tab on the front of the Peugeot 908 HDi FAP and the ORECA 03. The team Varoise wanted to give a nod to the famous social network when the competition was launched on the official page of Team ORECA-Matmut with the 1st prize being a trip for two to Petit Le Mans. Jean-Philippe Eddaïkra, Marketing & Communication Director, explains the why and how of the “Like” tab on the two cars in 2011:
Why Facebook appeals to ORECA?
“Passion is at the heart of all of ORECA’s activities. It is the driving force of the Group. Facebook is precisely an extraordinary tool to share this passion – of which competition is the spearhead – with lovers of Endurance and cars in general. It’s both simple and interactive. It allows the ORECA Group to relay everything that is done on a daily basis to Internet users. “
Does Facebook correspond to ORECA’s philosophy?
“Absolutely. We have always liked to be transparent with our “Fans”, direct and responsive. We have often stood out with “Live” communication. These are points that can be found on Facebook. People can be at the heart of our adventure, which is also theirs. What better way than Facebook to highlight this principle? “
What were the reasons for the presence of this sticker on the hood of the Peugeot 908 HDi FAP?
“We appreciate the tools that allow us to have a link with our community and ORECA’s Facebook is one of our pillars at this level. With this in mind, we have decided to take advantage of the visibility offered by our car. It’s an opportunity to communicate, of course. But it is also the opportunity to promote our “Fans”. For us, it’s more than a “Page”. It is an interface to exchange, discuss, to know the opinion of enthusiasts. Affixing this sticker also shows the importance that the community has in our eyes. “
ORECA “likes” …
“ORECA” loves “the automobile in general, racing even more, and the 24 Hours of Le Mans in particular! ORECA “Likes” Endurance and the state of mind that reigns there. Sharing with enthusiasts, the openness that there is in the paddocks and that we do not necessarily find elsewhere. This message is the expression of everything ORECA “Loves”.
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