It is said that every teenager in Europe dreams to buy or at least receive as a gift “Swiss Army Knife” with the famous red handle (they are, of course, also blue, black and white, but the most popular is still and remains red). And it’s understandable why – it’s the best-known pocket knife in the world, one of the symbols of 20th century style, functionality, quality and ergonomics that finds its place in the pocket of any decent man, traveler, craftsman, military or even astronaut. And they are still made by one company – “Victorinox”.
Every Saturday, Delfi Bizness publishes the twists and turns of the unusual history of famous companies in the “Brand Story” section. You can tell all the stories in this series read here.
This is the story of the birth of one of Europe’s most iconic products, the “Homeland Product”, and also of the fact that this ancient company still belongs to the Elsner family, whose eldest son is always called Karl.
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