Home » Entertainment » the Spring Summer 2021 fashion show in co-direction with Raf Simons

the Spring Summer 2021 fashion show in co-direction with Raf Simons

Prada’s Spring-Summer 2021 collection: an intense dialogue between two creatives who investigate the reality we are experiencing

The first time of Miuccia Prada e Raf Simons falls in a historical moment unique of its kind, which undoubtedly marked the creative path undertaken last April when, with the announcement of the will of a co-direction, the expectation for the duo’s first collection was skyrocketed . An expectation that, let’s say it immediately, has not been ignored and perhaps, thanks to the difficulties encountered in recent periods, it has been even more powerful and incisive.

The collection Spring-Summer 2021 is an investigation into the relationship between man and technology, which has become so narrow and essential precisely because of the Covid-19 emergency, and which in fact leads us to witness an experiment for the first time digital which paradoxically managed to convey a sense of closeness and involvement that we rarely found in a normal streaming show.

Miuccia Prada, in the Q&A that followed the live broadcast on the brand’s social channels, he tells how he could not ignore the way in which technology has become even more part of everyday life, shortening distances and managing to unite people. But how does this thought translate into something to wear and, above all, in something that bears the name Prada?

The technology it is rendered in a didactic way by the desire not to have an audience, to broadcast digitally and to film every look through spectacular cameras that also act as a decorative element. Filming that allowed to admire every detail from an exceptional, intimate and realistic proximity. An accurate rendering, unthinkable without the aid of a technological means.

photo"> prada-location

Around the cameras and monitors that project their names, the models parade, chosen with a very specific criterion: never having walked the show before. this is the first human element which goes alongside the hi-tech context: at the center of this collection is the person, there are their needs and there is the conviction that, explains Miuccia Prada, a person should “feel free to think”, that is, to feel good in what he wears.

Prada Spring-Summer 2021

Often, to do this, to feel recognizable in their own being, a person needs a uniform, a concept so dear to the two creatives. A metaphorical uniform, which can vary season after season.

Prada Spring-Summer 2021
Prada Spring-Summer 2021

The other “human” component is in the gestures: the garments held together by one hand, an intimate and simple gesture (as well as being the typical pose of Miuccia Prada, googling to believe) that evokes the idea that in recent months simplicity has acquired a much more important role in life and in everyday life. There are no bulky decorations, jewels (just very simple earrings) or luxurious embroidery. Few bags and the insertion of maxi pockets, in the iconic nylon, on skirts and overcoats, defined as a practical act, which speaks of life.

Prada Spring-Summer 2021

The prints, from the archive, are light and communicate a new attention to nature, which today more than ever must be in first place, in terms of sustainability, in the mission of every designer.

Prada Spring-Summer 2021

At the beginning of the lockdown, the difficult and interminable discussion on the future of the fashion system, supported by multiple voices praising a necessary change in well-rooted rules and habits. With this first dialogue between artists, Raf Simons and Miuccia Prada have shifted the theme from the future to the present, which is better not to question the future, showing that the change has already taken place. And perhaps it is not an event to be experienced and watched from a distance, but an opportunity to be seized on the fly.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.