With this alliance, the New York Times could expand its sports offering, and get closer to its goal of 10 million subscribers in 2025.
Has the time for the transfer window sounded in the American press? Sports news site The Athletic, which has 1 million subscribers, is reportedly negotiating a tie-up with the New York Times. For the American daily, such an alliance would be the opportunity to expand its offer of sports content, while approaching more quickly its objective of 10 million subscribers by 2025. The New York Times, which now has more than 7.8 million paying subscribers on the web and paper, saw its growth slow slightly in the first quarter of 2021, with the departure of former President Donald Trump from the White House.
In a fragmented digital media market, The Athletic’s attempt to consolidate is not new. Last March, the sports media was in talks with the high-end news site Axios, created in 2017 by the founders of Politico. This initial merger project between the two groups could have resulted in
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