The cosmetic industrythrough Stanpa Foundationexpresses its commitment to the benefit of society’s needs, approaching people in any situation of vulnerability, especially during processes that affect personal image.
The Foundation’s activity is mainly carried out through workshops skin care and makeupwhich contribute to the normalization of this particularly delicate period in the life of patients, providing them tools for safe and specific self-care for each person’s particular situation. In this sense, one of the great projects of the Foundation’s activity is “Look pretty, you’ll feel better”a program dedicated to cancer patientsespecially breast cancer.
“The activities of the Stanpa Foundation are aimed at any person, man or woman, who undergoes cancer treatment”.
During cancer treatmenthair and skin can undergo some modifications which make it convenient adapt care to new needs. Taking care of your appearance, as well as improving your mood, lowers the level of anxiety, increases self-esteem and facilitates interaction with the people around us. The activities of the Stanpa Foundation are aimed at Whoever, man or woman, who is being treated for cancer. Through the workshops of the “Look good, you will feel better” program, students are taught to take care of their skin, hair and nails, protect themselves from the sun and wear make-up during treatment because, improve appearance, help you feel betterrya has a more positive attitude.
“Taking care of your appearance, in addition to improving your mood, lowers the level of anxiety, increases self-esteem and facilitates interaction with the people around us.”
Beyond emotional benefit that derives from the improvement of the personal image, as a pharmaceutical professional, one of the main results that I appreciate from the realization of these workshops is to obtain a greater adherence to treatment by patients, as pointed out Mª Antonia Rebolloday hospital supervisor of Hospital La Paz, at the event of 10th anniversary celebration by the Stanpa Foundation. This increased adherence to treatment is due to the fact that the patient gains greater control over her image, which helps her overcome the fear of deterioration in her appearance that she is likely to be experiencing as treatment progresses. pharmacological therapy. Skin care and the application of some tricks of make-up therefore help to overcome a serious inconvenience that is a consequence of the cure for cancer, the deterioration of one’s image. In this sense, the application of Cosmetics product it becomes the perfect ally that helps to achieve a better version of the personal image and, consequently, greater self-esteem.
“The application of cosmetic products becomes the perfect ally that helps to create a better version of the personal image”.
In my professional career as a skin care specialist from the research and academic field as well as from experience in tasks of training in pharmaceutical companies field of dermopharmacy, current involvement in cancer skin care from managing the “Look Pretty, You’ll Feel Better” program is taking on a very rewarding challenge for me. Daily contact with patients undergoing cancer treatment and the actual benefit that I observe in the minds of these patients after the workshops lead me to the conviction that the cosmetic value is much greater than just the appearance improvement, because it has a real impact in the state of mind of the patient which pushes her to live a particularly difficult situation in her life with greater enthusiasm and determination.
“The daily contact with patients undergoing cancer treatment and the real benefit I observe in the state of mind of these patients after the workshops lead me to the belief that the value of cosmetics is much greater than the improvement of simple appearance”.
Join an entity like the Stanpa Foundationwhich, in its 10 years of operation, has served more than 10,000 people with cancer thanks to the efforts of 52 public hospitals where the “Look Pretty, You Feel Better” program is currently implemented, it is quite a privilege. This initiative, which takes the form of laboratories for cancer patients, reflects the commitment between the Stanpa Foundation and the hospital centers committed to humanization is reflected in the care and well-being of cancer patients who, through learning techniques for taking care of their skin and wearing make-up, are able to reduce or avoid some side effects of skin treatments and recover their natural appearance to improve own self-esteem.
