This weekend there is a big music festival going on. Online, that is.
While many artists have taken to Facebook Watch, Zoom, or Twitter to host solo events, there are also emerging opportunities in the game to reach a wider audience. Concrete example: this weekend, the Lavapalooza music festival features artists such as 100 Gecs, Aaron Cartier and TNGHT on Minecraft.
Performance feeds are also available on Discord and Twitter. Those who join their avatar will see six hours of musical performances, visit t-shirt vendors, and jump into a virtual mosh pit, all in an amphitheater created by Minecraft blocks.
Concert producer and developer Max Schramp and his team at Surface Mine launched at the end of April. He said CBC News in Canada that “the majority of people who attend our events are music fans, not gamers,” he said. “Many people will simply buy Minecraft specifically for these events and never use it again. “
Minecraft isn’t the only forum offering live music. In April, Fortnite hosted rapper Travis Scott, which drew 12 million people for a 10-minute concert.
While no one is suggesting that online shows will replace the live music experience, the concert industry is likely over a year away from any kind of comeback and can look a lot different when it does.
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