LEGO has just announced a new range in collaboration with Universal Music Group . With just under a year after the announcement of a partnership between these two companies, they are finally launching a game that reflects their respective worlds. This project is called VIDIYO and it proves to be a new means of expression and play designed to stimulate the creativity of children. The aim of VIDIYO is to create their own music videos integrating characters to form a group, as well as special effects, all in real life. .tee increased.
The special effects are implemented using BeatBits, small pieces of LEGO with small drawings that represent the effect with which they are associated. Once scanned using the corresponding application, the special effects appear on the screen in the form of visual effects, audio or even movements for the characters that the child will have incorporated into his musical production. The video can then be stored on the phone for the enjoyment of family and friends, or it can be saved to the broadcast after being verified by a moderator. Please note that LEGO will not be able to add “any content with personally identifiable information, such as children playing in the video” to the feed.
Julia Goldin, Marketing Director of the LEGO Group, said that “LEGO VIDIYO ™ is here to help all music loving kids to unleash their creativity through LEGO building and video clip production. We can’t wait to see what our young builders will come up with! ”What we learned from this collaboration is that LEGO and UMG want to put creativity in the Spotlight, as LEGO has always done through their toys or even their website. LEGO Ideas . The LEGO VIDIYO range will be available from March 1 and is an ideal set for children 7 to 10 years old. All the information has been detailed by LEGO at your site .
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