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The “New York Times” had 7.5 million subscribers at the end of 2020

The New York Times had 7.5 million subscribers at the end of 2020, a gain of more than two million over the past year alone, according to a statement released Thursday.

Some 89% of subscribers are now digital-only, with the number of readers receiving the print edition dropping slightly (-2.7%) to 833,000.

In just four years, the length of Donald Trump’s tenure in the White House, the Times multiplied its subscriber portfolio by 2.6.

A latecomer to the paid model, the newspaper recorded its first digital subscription exactly ten years ago. He now has 6.69 million subscribers online alone.

Subscribers outside the United States now account for 18% of the total and the pace of growth in this part of the portfolio is higher than that of American subscribers.

During a conference call, CEO Meredith Kopit Levien indicated that the Times considered as an “exception” the gain in subscribers made in 2020 (2.29 million net), driven by the American presidential election and the coronavirus pandemic.

In terms of revenue, revenue from subscriptions in 2020 is twice that from advertising. Over the year 2020, advertising revenue fell by 26%, while revenue from subscriptions increased by 10%. In total, turnover was down slightly over the year (-1.6%) to 1.78 billion dollars.

The result was affected by an exceptional accounting item in the fourth quarter, linked to a retirement plan. In the end, net profit was down 28% over the year, at $100 million.

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