Hard blow for Apple News. The New York Times its took of without warning from the Apple press kiosk starting this Monday. The company regrets that the Apple cannot give it the means to have a direct relationship with readers, and little control over the economic activity generated by the service. These criticisms come up regularly among press editors, it is true that as an intermediary, Apple leaves little room for the press editor, including for those who participate in the Apple News + subscription (read: Apple News + : press editors exasperated by Apple’s attitude).
The venerable New York institution hopes to attract readers – and potential subscribers – to its own website and mobile app. An Apple spokesperson explains that the Times only offered a handful of articles per day to Apple News. ” Our commitment is to support quality journalism through an economic model combining advertising, subscriptions and commerce ».
Still, Apple loses a big name in the US press here. The weight of the manufacturer’s products (particularly in the United States) allows Apple News to accumulate an audience of 125 million readers per month. But advertising revenue does not follow, and there is always this story of commission: on each subscription purchased through the application, Apple keeps 30% (15% the second year).
Apple News + did not make it possible for several publishers either. Apple takes half the kiosk subscription ($ 9.99 per month). Unlike the Wall Street Journal or the Condé Nast group, the New York Times did not want to participate in the service, despite the heavy flirtation of Eddy Cue. The title even strongly opposed it.
It must be said that the NOW doesn’t need Apple to thrive. The newspaper reached 6 million subscribers last month, the turnover is progressing despite the difficulties linked to the decline in advertising budgets. Simply leaving Apple News will have no material impact on the activity of the Times, assured the management, who will continue to work with Apple on podcasts, apps and ” equipment » (?).