Porsche Accelerates into Financial Services with Launch of New Porsche Card – Mobility Redefined
STUTTGART, Germany – Porsche is dramatically shifting its financial services strategy with teh unveiling of a next-generation Porsche Card, slated to launch in Germany on November 11, 2025. The move represents a “quantum leap” for the sports car manufacturer, transitioning from a co-branding model to a cutting-edge ”card-as-a-service” approach designed for international scalability.
the new card is powered by a consortium of international fintech partners: Finnish company Enfuce will act as the card issuer, visa will handle payment processing, and Swedish bank Nordiska will provide lending services. This collaboration allows Porsche to streamline its financial offerings and expand its reach beyond its traditional automotive core.
“From the very beginning,it was our vision to offer our customers a holistic service. With the new Porsche Card,we can now fulfil their wishes even better,” stated Wolfgang ratheiser,Head of corporate Finance and Treasury at Porsche AG.
The Porsche Card is deeply integrated into the Porsche ecosystem, offering customers a seamless experience through the My porsche app. Applications are fully digital, with virtual cards issued instantly for immediate use with Apple Pay on all Apple devices. Existing Porsche vehicle and mobility services are automatically integrated,and cardholders gain access to exclusive experiences at Porsche Experience Centres,the Porsche Museum,and events like the Porsche Tennis Grand Prix.
“With the new Porsche Card, we want to create a convenient and inspiring experience.Our customers should unmistakably feel at every moment: That’s Porsche,through and through,” added Volker Reichhardt,Managing Director of Porsche Financial Services GmbH.
The annual cost for the new Porsche Card is €356. The existing Porsche Card S will remain valid for current customers for a limited period.Interested customers can apply now through the My Porsche app or find more information at www.porschecard.de/en.
This card (“Porsche card”) is issued by Enfuce pursuant to license by VISA Europe Limited. Enfuce License Services Ltd (registered no. 2992502-3) is licensed by the Finnish Financial Supervisory Authority as an Electronic Money institution. Porsche Financial Services GmbH is the manager of the Porsche Card program and bankaktiebolaget Nordiska (publ) (registered no. 556760-6032) acts as credit provider in the cooperation. Nordiska is a bank authorized by the Swedish Financial Supervisory authority (Finansinspektionen).
