Sales for the three months to December 26 rose 21 percent to $ 111.4 billion. Earnings per share were $ 1.68. Analysts expected earnings per share of $ 1.41 with sales of $ 103.28 billion.
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IPhone sales rose to a record $ 65.6 billion, with analysts expecting $ 59.8 billion. Recently, Apple’s iPhone sales were a record $ 61.58 billion in the first quarter of fiscal 2018.
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Apple shipped the latest line of iPhones a few weeks later than usual. A larger number of models and a new look probably satisfied those interested in new models, especially in China, where the company’s sales increased by 57 percent in the quarter.
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What can the new iPhones do?
The individual models differ from each other mainly in the size of the screen. The new iPhone 12 will offer a 6.1-inch screen, the smaller version a 5.4-inch screen. Two sizes are also available for the more luxurious Pro edition, namely the iPhone 12 Pro boasts a 6.1-inch display and the iPhone 12 Pro Max a 6.7-inch display. The Pro versions are more luxurious and have an extra telephoto lens on the back.
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The design of all innovations is dramatically different from its predecessors. Apple is basically going back to the era of the popular iPhone 5, where the sharp edges of a metal frame played a primary role instead of rounded sides.
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Many rock fans will certainly welcome this design change, simply because the construction is lighter, thinner and basically smaller.
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Introducing the Apple iPhone 12 smartphone.
Video: manufacturer’s archive
Apple iPhone 12
Photo: manufacturer’s archive
The increase in performance is practically taken for granted in the next generation of iPhones. Representatives of the American computer giant, however, boasted that the work pace is so brisk that, for example, League of Legends will run on apple phones, which is a popular video game designed primarily for classic computers. In doing so, Apple made it clear how dramatically the performance had increased. This is due to the Apple A14 Bionic chip, which has all four innovations.
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Of all four novelties, the 12 mini version is the cheapest, and potential applicants will pay CZK 21,990 for it. People will then pay three thousand crowns for the iPhone 12 (CZK 24,990). Of course, the price tags are even higher for variants with the word Pro in the name, namely CZK 29,990 (iPhone 12 Pro) and CZK 33,990 (12 Pro Max).
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Apple iPhone 12 Pro
Photo: manufacturer’s archive
Apple iPhone 12 a 12 mini
Photo: manufacturer’s archive
They also strengthened the iPads
Sales of Mac laptops and iPads were also high in the quarter. Interest in them was mainly caused by the increase in work and study from home due to the pandemic.
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Apple is America’s largest publicly traded company by market capitalization. Its value is $ 2.4 trillion. Shares of Apple fell slightly in response to the report, but have gained almost 12 percent since mid-January. Investors reassessed Apple’s awards last year. The company’s shares are often traded at a lower ratio between the market price of the stock and the profit than competitors due to Apple’s high dependence on iPhones. However, this ratio increased last year, as did the value of other large technology companies, Reuters reported.
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Apple iPad Air Tablet Launch (2020)
Video: Manufacturer’s archive
New Macbook Pro
