The announcement of the results of the Golin Accelerators of Relevance 2021 took place on the evening of April 22 online at the website influenceri.attend.one.
Ieva Florence-Vīksne was ahead of last year’s winner in a fierce competition and the popular youth audience Niklāvs Mičulis (@niklavs), who also triumphed in the field of “Youth” in the “macro” category, as well as the popular influencer, blogger and TV presenter Beāti Bērziņš (@betabeidz), who also ranks second in the field of “Youth” In the “macro” category.
Ieva Florence-Vīksne won the Grand Prix and the title of the most influential influenza in Latvia, evaluating the large number of followers from Latvia, which is one of the largest among the TOP5 index influencers, at the same time very high audience engagement rates – 15% and followers quality rating combined with nine competent jury members’ views on the quality of content created, recognition on social networks and beyond.
Medium category winner title this year was Daile Theater actress Anete Krasovska (@anetekrasovska), second place for vlogger and photographer Viktor Blūma (@viktorsblums), while dancer Anna Rozīte (@annaroziite) ranks third.
The winners of the increasingly influential “micro” category This year’s honor is ice cream master, traveler and mother Zane Milzaraja (@ zane.milzaraja), in the second place nutrition specialists Viktorija Zakarkevičs (@ improves) and in the third place – TikTok stars, sisters Lidija Nizhnikov and Elīna Pakalni (@latvian_sisters).
“The pandemic has also affected the influenza sector, with more demanding followers, the fact that you are a celebrity or with beautifully arranged photos is no longer enough. Reputation is also more important – 54% of the Baltic population is very worried that influencers do not check the facts and give false information.
Analysis of Golin Influenza Index 2021 shows that almost half or 44% of entrepreneurs expect to use influenza marketing more and more. In turn, the influencers of the micro-category point of view – experts in their field – are gradually receiving more and more attention compared to those who simply have a large number of followers, ”says Gnis Riga partner Arnis Vērzemnieks.
Evaluating the current developments in the social media industry, This year, the Golin Influenza Index has identified leaders in eleven areas or two areas more than last year – lifestyle, food, beauty, design, fashion, entertainment, photography & video, sports, youth, as well as family and “TikTok”. In each of these, influenzaers were divided into three categories: “micro” (1,000 to 10,000 followers), “medium” (10,000 to 25,000 followers), and “macro” (25,000 followers), with the exception of TikTok.
In the “macro” category of the “Lifestyle” area, the laurels have won actress Ieva Florence-Vīksne (@ieva_florence), Anna Rozīte (@annaroziite), a supporter of a healthy lifestyle, and Zane Milzaraja (@ zane.milzaraja), a “micro” category, have become leaders in the “medium” category. For the second year in a row, Zane Grēviņa (@naskoties_zane), a popular blogger, author of the recipe book “Našķoties”, has been recognized as the leader of the “macro” category in the field “Food”, Māra Ziemele (@edamskaisti) has been chosen as the leader of the “medium” category. The winner of the “micro” category is nutrition expert Viktorija Zakarkeviča (@improvo).
In the field of “Beauty”, the honor of the winner of the “macro” category has been awarded this year model and healthy lifestyle supporter Diana Kubasova (@dianakubasova). The winner of the “Medium” category in this field goes to Latvia’s most famous drag queen Amuna Davis (@amunadavis), while the winners of the “micro” category have been made by make-up artist Jekaterina Giseļevska (@jgiselevska). No winner was determined this year in the “macro” category of the field “Design”, the leader of the “medium” category is cartoonist Gatis Šļūka (@karikaturalv), but the winner of the “micro” category is Ilze Pīlēna (@ilze), an entrepreneur and art, music and literature project manager. pilena).
In the field of “Mode”, the “macro” category has won the laurels clothing store owner Elīna Didrihsone (@didrihsoonee), the winner of the “medium” category is a colorful blogger, journalist and book author Una Ulme (@unaulme), but the leader of the “micro” category is a fashion artist and knitwear expert Irina Košakova (@koshakova_). Jānis Krīvēns (@krivenchy), a podcast manager, showman and TV personality, has been recognized as the winner of the “macro” category, actress Anete Krasovska (@anetekrasovska) has been the leader of the “medium” category, and sisters Lidija and Elīna’s duo (@latvian_sisters).
Winner of the “macro” category in the field of “Photo & video” is the young and promising film director and traveler Robert Vitols (@robyworks), the leader of the “medium” category is the elegant photographer Liāna Brūvere (@koshumm), but the winner of the “micro” category is the challenging photographer Aleksandrs Sokolovs (@aleksandrssokolovs). In the field of “Sports”, the winner of the “macro” category for the second year in a row is domestic boxer Mairis Briedis (@mairisbriedis), the winner of the “medium” category is hockey player Kaspars Saulietis (@ sauljukas91), and the winner of the “micro” category is football industry expert Kaspars Gorky (@kaspars_gorkss).
Winner of the “Youth” field in the “macro” category is a blogger Niklavs Mičulis (@niklavs), “TikTok” star Undīne Ozoliņa (@undixone) has won in the “medium” category, but model Emīlija Agate Palina (@emilijaagate) triumphs in the “micro” category. In this year’s new category “Family”, the leader of the “macro” category is blogger and mother of twins Kristīne Dzenīte (@ kristine.dzen), the winner of the “medium” category is digital content creator Baiba Mellenberga (@ baiba.mellenberga), and “micro” – two mother of children and essential oil expert Daiga Ellaby (@daiga_ella).
In the second new area of this year, “TikTok” was not divided into categories, but the top5 was created: The leaders are sisters Lidija Nizhnikova and Elīna Pakalne (@latvian_sisters), ranking Undīne Ozoliņa (@Undixone) in the second place and Regnārs Mariņinas (@Riganights) in the honorable third. The winner of the fourth place in “TikTok” is the illusionist Edžus Kauķis (@Iluzionists_Edzus), but the top is closed by Genādijs Šutkovs (@Shutkovs).
In order to determine the most important influencers in Latvia, several methods were used in the index – international Golin Global methodology for influencer content and follower analysis, influencer account analysis for content and follower authentication by international Instagram analytics company. HypeAuditor ”.
In cooperation with the research center “Norstat”, it was also found out how the public evaluates the activities of influenzaers and what are the habits of consuming the content created by influenzaers in the society. The performance of the most influential content creators was also evaluated by an independent jury or experts in specific fields – martial arts teacher Wolfgang Winters, journalists Inga Gorbunova and Ieva Brante, chef Renārs Purmalis, director Adriāna Roze, event manager Arvis Zēmanis, event expert Ieva Irbina, sports expert Ieva Irbina brand strategist Elvi Kustavus.
The index analyzed the personal accounts of influencers on the Instagram platform, the analysis was performed in December 2020. The most influential opinion leaders were sought in three categories: “micro” (number of followers from 1,000 to 10,000), “medium” (number of followers from 10,000 to 25,000) and “macro” (number of followers over 25,000). The full list of Latvia’s most influential influencers and methodology is available on the website www.influenceri.lv.
Others are currently reading
How Much Vitamin D to Take? The dose is important and overdose can have consequences
–
–
–
PHOTO: with visualizations shows what the future high-speed train of Rail Baltica might look like
–
–
–
Collect donations for the rehabilitation of actor Rudolf Plep
– .
